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Last updated: 16 April 2025

Privacy Policy

This Privacy Policy describes how Esefe Group ("we," "us," or "our") collects, uses, and shares information about you when you use our websites, mobile applications, and services (collectively, the "Services"), including TtytViral, VidsCut, and any other products operated under the Esefe Group umbrella.

1. Information We Collect

Information You Provide

  • Account Information: When you create an account, we collect your name, email address, and authentication credentials (including third-party sign-in tokens from Google or Apple).
  • User Content: Videos, images, audio files, and other content you upload or create using our Services.
  • Voice Data: If you use voice cloning features, we collect voice samples you provide. These are processed solely for generating synthesised speech within your projects.
  • Payment Information: Subscription and purchase details are processed by Apple App Store, Google Play Store, or Stripe. We do not directly store your credit card numbers.
  • Communications: Messages you send to our support team or feedback you submit.

Information Collected Automatically

  • Device Information: Device type, operating system, unique device identifiers, and mobile network information.
  • Usage Data: Features you use, actions you take, time and duration of sessions, and interaction patterns.
  • Log Data: IP address, browser type, referring/exit pages, and crash reports.
  • Cookies: See our Cookie Policy for details.

2. How We Use Your Information

  • To provide, maintain, and improve our Services.
  • To process your transactions and manage your subscription.
  • To generate content (videos, audio, images) based on your inputs.
  • To provide customer support and respond to your enquiries.
  • To send service-related notifications (e.g., processing complete, subscription renewal).
  • To detect, prevent, and address technical issues, fraud, and abuse.
  • To analyse usage patterns and improve user experience.

3. Data Sharing

We do not sell your personal information. We share data only in the following circumstances:

  • Service Providers: We use third-party services for cloud storage, content processing, analytics, and payment processing. These providers process data on our behalf under strict contractual obligations.
  • Legal Requirements: We may disclose information if required by law, regulation, legal process, or governmental request.
  • Business Transfers: In connection with a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

4. Data Retention

  • User Content: Videos and media files processed through our cloud pipeline are automatically deleted within 24 hours of processing completion. Completed outputs are stored for up to 30 days to allow you to download them.
  • Voice Profiles: Voice cloning data is retained as long as your account is active and you have not deleted the voice profile.
  • Account Data: Retained for the duration of your account. Upon account deletion, personal data is removed within 30 days, except where retention is required by law.
  • Analytics Data: Aggregated, anonymised usage data may be retained indefinitely for product improvement.

5. Data Security

We implement industry-standard security measures including encryption in transit (TLS 1.2+), encryption at rest, secure authentication (OAuth 2.0, JWT), and regular security audits. However, no method of transmission or storage is 100% secure.

6. Your Rights

Depending on your jurisdiction, you may have the right to:

  • Access the personal information we hold about you.
  • Request correction of inaccurate data.
  • Request deletion of your personal data.
  • Object to or restrict certain processing activities.
  • Request data portability.
  • Withdraw consent at any time (where processing is based on consent).

To exercise any of these rights, contact us at privacy@esefegroup.com.

7. Children's Privacy

Our Services are not directed at children under 13 (or the applicable age of digital consent in your jurisdiction). We do not knowingly collect personal information from children. If we become aware that we have collected data from a child, we will delete it promptly.

8. International Data Transfers

Your information may be processed in countries other than your own, including the United States and the European Economic Area. We ensure appropriate safeguards are in place for such transfers, including standard contractual clauses where applicable.

9. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the new policy on our website and updating the "Last updated" date. Your continued use of the Services after changes constitutes acceptance.

10. Contact Us

If you have any questions about this Privacy Policy, please contact us: